Recently, overseas media said Rolls-Royce would postpone the electric car plan because the technology has not yet reached the standards set by Rolls-Royce itself. At the same time, Rolls-Royce also said that the first electric vehicle will be launched for the Chinese market and is expected to be a phantom vehicle.

In 2011, Rolls-Royce had built the first pure electric vehicle based on the seven generation of phantoms, the 102EX Electric concept car, when Rolls-Royce had announced that there was no plan to produce the car for a short time, but its launch showed that Rolls-Royce was capable of making pure electric products. In the current situation, pure electric Rolls-Royce phantom is coming. Besides, in the future, the new generation of phantoms skip plug in mixing technology, and Rolls-Royce's products will not carry the primary driving system. With the trend of electromotor becoming more and more obvious, timely introduction of electric vehicle type will enhance its competitiveness. Rolls-Royce said that the mileage of pure electric luxury vehicles will reach at least 300 miles (483 kilometers).